Eating establishments may have the best of facilities and interiors but with bad customer service, these places may not be able to turn out a profit or do as well as they can. Your bar is no exception to this.
You may have personalised beer coasters and fancy drinks but if your customers aren’t happy with the service, your establishment will not be able to perform as well as it could.
Every time a person visits any bar, if their customer service is not up to high standards, there’s a lesser chance that they’ll revisit the place.
That said, every bar has areas that they can improve on, customer service is one of the more important ones. If your bar isn’t doing its best, there may be a chance that you’ll need to look at your customer service and find ways to improve your standards to provide a better experience for your regulars and new audiences.
With this in mind, if you’re looking for ways to improve your bar’s customer service, we’ve got you covered.
We’ve put together a list of ways every bar can step up its customer service and provide the audience with a more enjoyable experience while also improving profitability for your business.
Without trying to force conversations, engaging in talk with your customers can prove to have several benefits. While many may dismiss small talk as something unnecessary, you can leverage this and increase your customer service standards.
Whether it is approaching your regulars or trying to strike up a conversation with new faces, being friendly and open with your customers with your bar visitors will enhance their experience and leave a lasting impression. With this, they’re sure to return!
Additionally, by engaging with your customers, you can also grow your network, receive feedback and criticism, and thus improve your establishment.
2. Have Events That Attract Audiences
Another great way of building your customer base is to have events or some form of direct engagement with your audience to show that you’re dedicated to providing them with an enjoyable experience.
While the events don’t necessarily have to be something on a large scale, you can start with something simple like offering freebies like beermats from a local beer coaster printing company. Another few ideas you could consider is serving your audience with special limited-edition cocktails, hosting unique and fun-themed nights, etc.
The idea behind this is to get creative with the way you approach customers to provide them with a memorable experience and leave them looking forward to visiting again.
3. Improve Efficiency And Safety
Another important area that you need to focus on to increase your customer service standards is efficiency and safety. If your organizational and efficiency skills are optimized, you can ensure that your customers get what they want quickly without having to wait too long.
From improving safety measures to finding ways to optimize processes, improving efficiency and safety will only work in your favor. While there are standards that every bar needs to implement, you always have the option of going above and beyond.
By doing so, your customers will be happy, you’ll finish all your work beforehand, and also get enough time to engage with your audience.
Whether you’re mixing drinks behind the bar or having live music, involving the guests in the bar experience will enrapture them and ensure that they have a memorable time.
From theatrics involved with drink creation behind the bar to karaoke or joining the crowd during the live performances by artists, there’s a lot you can do to involve guests. With this, they’re guaranteed to have a good time and return for more.
The tiniest things that can catch the audience and be smart with this can help you improve your customer service standards and also increase your audience.
To Sum Up
Most of the time, when a bar isn’t doing as well as it could, there’s a high chance that poor customer service may be the reason behind it. People can underestimate how important this is and it can, in turn, have a negative impact on their business.
Whether it is talking to your customers, giving away custom-printed beer coasters, or improving efficiency and safety, there’s a lot every bar owner can do. By following these basic yet important steps, every bar can improve its customer service standards and notice a visible improvement in its revenue and audience base.
Johnny Thompson is a senior reporter for Generator Research in Los Angeles, reporting on technology, business, finances, and more. He previously worked as a reporter for the Wall Street Journal and got his start at newspapers in New York, Connecticut, and Massachusetts.
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