Live streaming has been around for decades, but it is only in recent years that it has really taken hold and become a worldwide phenomenon. An increasing number of people are relying on live streaming to consume news, market themselves and make money. With a new wave of live streaming tools like Periscope and all major social platforms now offering live video as one of their features, the world of broadcasting has taken on a primarily ‘real-time’ feel.
But, how has live streaming managed to take over as a necessary form of content? With the constant advancement of technology and the development of more accessible platforms. People can go live at the click of a button on their smartphones, wherever they are – all you need is an internet connection.
Here are just some of the ways that live streaming technology has evolved in recent years…
The very first live stream was shared way back in 1993, but it’s only in the past decade that it has really taken hold and become the preferred way for people to consume news, share stories and engage with their peers and audiences. Rather than waiting for something to be broadcast on the news on TV, we can simply head to Facebook for a quick low-down or real-time view of what’s currently going on. Rather than seeing events at a later date, we can see them as they happen.
Facebook and Instagram actively encourage their users to ‘go live’, and even notify people when someone that they like or follow starts streaming to keep us up to date with events and grow their own audience.
If you are a brand or organisation looking to offer professional live streams to your audience on a regular basis, Zidivo provides a professional live streaming and hosting platform. You can go live on as many webpages as you require with a simple embed code at a high-resolution to boost your visibility online. You can even try the platform for free for 30 days today.
Purposes
Where once live streams were used for broadly similar purposes like live-streaming a film or event for the public, now they are used by brands, musicians, content creators and even churches for a vast array of purposes like product launches, Q&A’s, demos, and more. Dedicated live streaming platforms and social platforms allow you to go live for long periods of time, so you can use live video to suit a range of purposes without being cut off or having to limit the value.
Quality
Where once live videos were limited to a mere 720p resolution, now brands can go live in an incredible 4k HD quality without needing to invest thousands in equipment. Another critical factor in the quality of live video that broadcasters and content creators can offer is internet speed. An increasing number of people have access to high internet speeds and fibre optic lines with live streaming even being accessible while out and about.
Last but not least, technology has evolved to allow brands to earn money from their live content. It is becoming easier for people to monetise their live streams in a variety of ways, whether you choose to require payment-per-view, feature ads before, after or during your stream, or simply ask people to donate to a charity while they’re watching. Earning money from creating video content has never been easier and more effective, allowing video creators to generate an impressive ROI merely using a smartphone.
Johnny Thompson is a senior reporter for Generator Research in Los Angeles, reporting on technology, business, finances, and more. He previously worked as a reporter for the Wall Street Journal and got his start at newspapers in New York, Connecticut, and Massachusetts.
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