TL;DR Move Your Business Online, Until It’s Too Late.
We are seeing closed stores – and the growth of online sales, at the same time. Will it get back to normal after the COVID-19 disaster ends? Sure! To a totally new normal.
Now let’s get to the point. A business would only survive and would have resources for expansion in the aftermath, if and only if it manages to sell its products or services during lock-down. Luckily, humanity already invented a vaccine, and we call the Web.
Newcomer
If your business is not present online to date – fix it right now! WordPress is a free platform which does not require any technical skills to set up a website. Put some descriptions/photos of your products there along with contact info, and it will be a good start.
Most hosting providers such as GoDaddy offer ready-to-use WordPress websites for almost no cost. You only need to fill it up with your content.
Halfway
Suppose you have a website, but used to sell tangible products offline and finished up with your store closed. Make it possible for your customers to buy online, at least via order form. If you are running WordPress, you can use the WooCommerce plugin to set up a ready-to-sell online store really fast.
WooCommerce is a free e-commerce system which powers more than 28% of all online stores. You can optionally add interactive 3D views to your store (see below).
Innovative
If you used to sell online, you may have good cash flow now. Until your competitors catch up with you. It is the right time to invest in conversion rates and better online experience. 3D interactives proved to be increasing the conversion rate of websites from usual 2-3% up to 20-30%. A freelancer designer can create appealing 3D product views with solutions like Verge3D at a reasonable price.
Guru
Selling equipment that comes with different options, things with custom imprints or personalized products? Let the client decide what color and what size he or she wants, and order it right away. It’s time for 3D customizers to rise and shine.
No only E-Commerce
Let’s admit that COVID-19 just speeded up the long-running tendencies of moving everything online. It affects our life style, the way we learn, work or entertain.
Past
Now
Shops / stores
eCommerce
Schools / universities
eLearning
Work at the office
Remote work
Manual production
Automation
Tours and museums
Virtual tours and museums
Events and conferences
Virtual events and conferences
The future, however distressful, creates demand and opens up new opportunities, for which the Web (including 3D) can be of great help too. We wish you all good health and patience on the road to the new reality!
Johnny Thompson is a senior reporter for Generator Research in Los Angeles, reporting on technology, business, finances, and more. He previously worked as a reporter for the Wall Street Journal and got his start at newspapers in New York, Connecticut, and Massachusetts.
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