For an artist to draw attention from the media may seem more challenging than painting a Salvador Dali. Finding the right audience for a work of art is the foremost need to gain popularity amidst the classes and art appreciators. In the age of social media and press, an artist needs to go all out to promote, market, and sell the art.
With the growing appreciation of oil paintings and watercolors, putting up a piece of art in one’s living room is like starting an affair with the most creative form. To make art renderings reach more audiences needs some brainwork and marketing tools. Here are some easy-going tips that will be of immense use to a budding artist in endorsing his or her interpretations of art.
Put yourself in front of your art audience:
Getting an audience for art is not as easy as picking a brush. To get yourself noticed by the community of art buyers, one needs to know the right type of audience who will appreciate the story painted on canvas. So, How To Be An Artist?
Well, to be a successful artist, one should know to market their creations. While it is good to have the world as an admirer of your art, it is better to get the interested fans to buy your work. They are the ones who will help you find a meaningful audience.
Tools like Instagram helps you connect and build a network with the artists’ fraternity. It helps the public build “follow” and “following” status. What artists should post on Instagram is as important as the number of followers of a post. This social networking tool has also become a viable platform to sell art and connect with audiences. Showing your art, writing about it, getting it funded, winning an award or a grant, there are many ways to connect to the art audience.
Network with the online art community:
In the field of art, there are two communities – creators and consumers. It is a co-existence of people who “make” things and people who “like” them. Finding your category on the internet and social media is easy. You have to play the right card in proactive networking. Poke around on the precise sites on the internet that keep putting art exhibitions from time to time. Attend art showcases at the modern art galleries. Get your name listed in the artists’ database so that you can invite the art fraternity to your upcoming art retrospectives. You have to join this culture to earn the label of an “art enthusiast.”
Comment on other’s posts on social media. Meet people, build meaningful relationships, stay in touch, attend art-relevant conferences and seminars, exchange cards, put forward your opinions on the presentation of others’ arts. Get participative in the exciting business of networking. After all, there is no substitute for relationship building. Tag your work for your art to get added to the correct group.
Tell your art your way:
There is no replacement for distinctiveness. There won’t be either. Each art canvas has a story to tell. Some poignant moments, some divine, some neutral. Each brush color and stroke have a meaning – some hidden, some explicit. This is the differential and a hint for the unique.
So, maintain exclusivity in your art – ceramic, canvas, or pottery to establish your inimitability. Do not stay in the confines of borders and space. Neither follows the definitions laid by others. Individuality is the only way to carve a unique identity for yourself in art and get yourself noticed.
Create a purpose statement:
Not all artists are the same. While there is an outgoing fraternity, there are also some quiet art souls. To create a good exposure for your art, it is important to maintain a fine balance between the two. Aim to fascinate the customers of art by creating a purpose statement which should define yourself, your subject, the audience, and the benefit in a structured way.
It is a good self-introduction that uplifts the artist’s image, creating a sense of curiosity and intrigue in the audience’s mind. Make sure to explain your purpose in detail. Elaborate on the ‘why and how’ on art creation. Choose adjectives that convey an intense picture of your thought process behind the art.
Create a website to attract more eyeballs:
A website for an artist is no less than an art gallery. While SEO may be the least exciting term for artists, it is one of today’s key priorities. For instance, an oil canvas needs to climb up the optimization goal to catch the ideal collectors’ eye.
Use keywords on your images and in the content on your website. Add your location or other information to look more defined. Do a keyword search through Google AdWords Keyword Planner to find out what fares best in certain phrases. Add SEO terms to title tags and image labels on your website. Posting high-quality content in the form of blogs is another way to get your art on Google’s first page.
Conclusion
Everyone has their role and imagination in creating art. If it doesn’t reach the customer, it should be taken. And that is where innovation and marketing techniques come in. Creating a piece of art is about mastering a form. But it has to be saleable to win appreciation and loyal customers. Think calm and be flexible in going about it.
Johnny Thompson is a senior reporter for Generator Research in Los Angeles, reporting on technology, business, finances, and more. He previously worked as a reporter for the Wall Street Journal and got his start at newspapers in New York, Connecticut, and Massachusetts.
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